Content and AV go hand-in-hand - neither can truly function without the other

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You can have the most visually rich animation, video or imagery but if you have nothing to display it on then nobody will see it.

Likewise you can have the most dynamic software to publish content, the most robust hardware to playback content and the sharpest screen technology, but if you have no content then it won’t be of any discernible use.

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AVM has partnered with Amigo and aim to bring our combined expertise to provide best-in-class AV procurement, installation and integration with stunning, eye-catching and engaging content that ensures the value of your installation for years to come.

Content will work on any players including Cayin and Mediastar.

Our approach

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We use our extensive experience in audio visual products, technical integration, content creation and support, to fully scope, plan and implement your project.

We adopt a tried and tested approach with a number of prescribed stages:

First, we understand your needs as a client and ensure that both your content aims are met with appropriate software, hardware and audio visual equipment.

Second, we design the content and involve you in a number of draft approval stages and feedback cycles to ensure you get what you want.

Next, these design assets are then integrated with the AV to ensure they work in harmony. Here is where custom coding and functionality is also designed.

If content needs to be assembled into playlists, scheduling or a library of assets we ensure sensible taxonomy, governance and management tools are established.

Once these stages are complete we are involved in the onsite setup, robust testing and training of your staff and finally we can provide support packages for after launch

Content type

Content can take many different forms when paired with the wide array of audio visual equipment, software and hardware. For example static design and photography, animation, video, data-driven content, templatable  design, content management system (CMS) design and sound design to name but a few.

However content is typically split in to the following categories:


Pre-rendered - this is where the content is delivered in a completed form; this could include a video, animation or static design that is designed to play from end-to-end with no requirement to change it in the near future. An example would be a corporate video or infographic animation.
Templatable - this is where the content has the ability to be updated via CMS. Typically parameters and visual elements like copy, imagery and video can be updated and amended with the ease of a user-friendly, online system. An example would be a digital menu in a coffee shop.
Data-driven - this is where the content is paired with data feeds and updates in real-time. A simple example would be a stock indices, a more complex example would be a dashboard comprising of news, weather, internal messaging, indices or even custom coded animation or data-fed infographics.